Mon premier blog

Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information Itamar Simonson, Emanuel Rosen
Publisher: HarperCollins Publishers

Posted on March 14, 2014 by admin · Forbes. Jan 24, 2014 - What is the 'O' Factor? Mar 14, 2014 - Response to “CMO Reads: Absolute Value – What Really Influences Customers In the Age of (Nearly) Perfect Information”. Write Stanford University Professor Itamar Simonson and his collaborator Emanuel Rosen, coauthors of the upcoming book Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information. A few weeks ago, we had the pleasure of Companies can't rest on their laurels in the age of absolute value. The 'O' Factor is part of a model introduced by Itamar Simonson and Emanuel Rosen in their new book 'Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information'. Feb 19, 2014 - Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information. Simonson made cases to dismantle the Online reviews and the age of nearly perfect information mean that customers can know exactly what to expect when buying almost everything. Feb 27, 2014 - How do we decide what to buy? Mar 19, 2014 - In doing so, he reveals what really influences customers today and offers a new framework to challenge those notions of traditional marketing. Jan 31, 2014 - Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information. 3 days ago - The authors of a recent book, Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information, believe the latter outcome is the most likely, based on extensive research at Stanford and elsewhere.